Newsletter campaigns

Electronic newsletters have become a permanent feature of every marketing mix. In combination with a website, an electronic newsletter is a highly efficient means of maintaining and expanding your client network. Furthermore, it attracts visitors to your website, as it triggers recipients to request more information.

An electronic newsletter demands a meticulous approach. The common ‘DIY modules’ seem a reasonable solution, but if you require digital communication of a high quality, attention also needs to be paid to the layout, design and text.

As a supplement to the news items you already write for your website, Fit2Page enables you to publish these news items in the newsletter, incorporating your own corporate identity, all with the familiar ease of use of InSight CMS.

After distributing your newsletter, you can request statistics and choose a suitable follow-up strategy.

We use ‘whitelist’ servers in order to minimise spam.

Other options:

• Personalised newsletters
• Scheduled transmission, taking into account time zones
• Inclusion/omission of ‘from’, ‘subject’ and ‘reply’ fields
• Social media integration
• Subscriber login/logoff via your website
• Independent maintenance of list of subscribers
• Automatic online archive of newsletters published on your website
• Viewing of statistics on iPhone/iPad
• Automatic e-mail notifications of special occasions (e.g. subscribers’ birthdays )
• Export of statistics to Excel
• Record of e-mail bounces